About

Reweaving webs of meaning for societal transformation

The Pluriversal Futures Design Lab (PluriFutures) at Cornell University—founded and directed by Prof. Renata Leitão—is a collective of designers, story-listeners, and storytellers. We are dedicated to examining the matrices of meaning that shape how we design our worlds.

world’s immaterial structures

Design is an act of world-building. At PluriFutures, we investigate the profound connection between how we think the world works (our ontologies, paradigms and shared stories) and the tangible experiences and environments we build (worlds).

This matrix of meaning does more than just help us interpret reality; it frames our imagination. It dictates what a society considers possible, desirable, or even "normal." Among the most influential ideas shaping the modern world are our collective concepts of futurity and intentionality:

  • How do we envision the future? What does the word ‘future’ actually mean?

  • What do we imagine constitutes a good life? How do we progress toward it? 

While these questions may seem abstract, they have concrete consequences. The concept of the Pluriverse challenges the assumption that there is only one "normal" answer to these questions. By embracing different answers, we foster diverse relationships with Earth’s web of life and create the conditions for different tangible worlds to emerge.

challenging the Monoculture of Modernity

Modernity—the matrix of meaning or model of life of Western civilization—has often spread its answers as the only "correct" ones, frequently suppressing any alternative. Modernity promotes the belief that the desirable life is centered on the acquisition of material goods (brought to life by design). It is increasingly evident that this commodification of life leads to overconsumption, wastefulness, and the destruction of the ecosystems that sustain us. 

PluriFutures examines the role of design and technology in shaping the modern globalized (unjust and unsustainable) world we live in, while exploring possibilities, challenges, and strategies for designing otherwise — in a manner that honors the interconnectedness of all life.

team

  • Renata Leitão

    Director

  • Seth Gottfried

    Communication Strategist & Writer

  • Tieni Meninato

    Co-Director

  • Isaac Newcomb

    Sound Designer

  • Raaziq Brown

    PhD Student & Communication Designer

  • Matheus Labaki

    Art Director & Motion Designer

  • Jolin Li

    Communication Designer

  • Jack Neiberg

    Communication Strategist & Voice Actor

  • Mayra Muniz

    Art Director & Illustrator

  • Chloe Jung

    Communication Designer

partners

Arturo Escobar

University of North Carolina, Chapel Hill

Nicholas B. Torretta

Malmö University

Leandro Amorim Rosa

Universidade Federal do Acre – UFAC

Julia Moura

UFAC/Memorial Colônia Cinco Mil

Immony Men

OCAD University

what brings us to this work

past members

Maggie Meister

Linghao Li

Sage Rebello

Iris Luo

Sofia Ortiz

Lia Ponciano Diaz

support

Our activities have been generously supported by funding from the Cornell Human Ecology, Cornell’s Bronfenbrenner Center for Translational Research (BCTR), Cornell Center for Social Sciences, Cornell Society for the Humanities, Cornell Atkinson Center for Sustainability, Cornell Einaudi Center for International Studies, and Canada’s Social Sciences and Humanities Research Council (SSHRC).